Transformation Design Firm
Our team has over 40 years of collective experience building teams and programs, leading organizational change at scale, and empowering individuals to design and deliver innovative products, services, and workplaces. We believe that successful change is rooted in strategy and culture, and that by engaging both employees and leaders in adaptive leadership and the human-centered approach of Design Thinking organizations can develop cultures that don’t fear change, but lean into it together.
We envision a world in which the people, companies, and services we interact with are deeply customer-centric, innovative, and prepared for the accelerated rate of change and transformation of the 21st century.
To help organizations transform using a design-based and human-centered approach.
We partner with client teams through a combination of embedded coaching, on-call support on strategic projects, and facilitated workshops.
CEO & Co-Founder
Ben is the CEO and co-founder of Catalyz. He has an M.ED in Learning, Design and Technology from Stanford, is a graduate and former lecturer and coach at the Stanford d.School, and has 11 years of experience leading teams and developing programs that support innovation and cultural transformation. Prior to Catalyz, Ben was the Founding Director of the Nordstrom People Lab, and co-founded the Seattle Design Thinking and Innovation Collective.
Esther has spent the last 20 years working with Fortune 500 companies in technology, retail, restaurant, and marketing. 10 years ago she began a specialization in the innovation and design strategy space and hasn’t looked back. She thinks of human-centered-design as a discipline that gave a name to her core values and transformed what started as a job into a calling. Esther’s sweet spot is in early stage discovery, where ambiguity is high and wayfinding is critical. She works in a player-coach model and thrives when supporting teams in exploratory research and strategy.
Zachary Smith is Co-Founder of Catalyz and is a technology, design thinking, and innovation leader with more than 19 years of product development and client services experience, serving a wide range of industries and organizations including startups, Wall Street banks, automotive manufacturers, enterprise software platform providers, creative studios, and consulting agencies. Zachary is a Partner with Social Venture Partners and is Co-Founder of the Seattle Design Thinking and Innovation Collective.
Curious in learning more? Give us a call, schedule a time to meet in person, or join us at the monthly Design Thinking Seattle event that we sponsor and frequently facilitate.